Michele Saggese
Bflex was a downloadable file document concerning relevant creative content from the web, with interviews of creative designers and articles about their ideas.The pay-off says Click on ideas.
// Creative Idea
// Logo Design
// Poster Artwork
// Headline Copy
communication
BFLEX/1
The whole idea of this campaign is playing with pictures and words, twisting them with references to advertising and digital media. The headline means Bflex. Advertising campaign but also Bflex. Advertising country.
project
BFLEX/2
communication
project
// Creative Idea
// Poster Artwork
// Headline Copy
This headline refers to the downloadble nature of the project. It means Bflex. Easy to unload but also
Bflex. Easy to download.
The headline says Bflex. Present on a side, as a reference to the gift box placed on the right side, but it could be read also as Bflex. Lateral thinking. nature of the project.
This poster plays with the word Creativity, showing the middle syllable of the same word in the visual. The headline says
Bflex. In the middle of creativity.
// Creative Idea
// Poster Artwork
// Headline Copy
BFLEX/3
communication
project
Three pieces of fruit sit alongside the headline Bflex fruits. It can be read also as Bflex worth it.
Graphic Designer